Today on the show, Isidro starts by asking, “what are the hidden ingredients in every great taco?” Though it may be hidden by all sort of toppings on a taco, it’s not the meat. It also isn’t the seasoning or the blended ingredients in the salsa. And though all those things are important, it is…
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Today on the show, Isidro talks about what he refers to “tacos that I used to know.” When he thinks of them, a little sadness ensues because he knows he will never get to taste those tacos again. Isidro tells us a little more why he hated selling tacos as a kid and some of…
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On this episode, Isidro sits down to have a good conversation with a fellow podcaster – Rob Gokee, the host of Tacocity Podcast! Rob shares a little bit of his journey as well as some personal stories while growing up in Los Angeles. Both Isidro and Rob share a passion for good food (namely tacos!)…
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In this episode, Isidro talks about how his Dad would use the phrase, “NO ME CHINGLES!”, in response to harsh rhetoric from people who’d tell him things like, “GO BACK TO MEXICO!” or “IF YOU DON’T SPEAK ENGLISH, THEN YOU SHOULDN’T BE IN THIS COUNTRY!” If you speak Spanish, “NO ME CHINGLES!” can be easily…
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Today’s episode Isidro describes what he referred to his parents having a whole lot of “Ganas” – recall in the very first episode– which is popularly known today as GRIT. What is it? How do you know if you have it? Isidro gives us a few examples of what it is as well as a…
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Today’s episode concludes this 3-part series on Isidro’s Dad, who became one of the “Baddest Taqueros” who roamed this earth. Isidro best describes why his Dad was a badass Taquero by telling us his father was always “GAME”. What does “GAME” mean? Well, it means being willing to do whatever it takes to get the…
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In this second part of “The Baddest Taquero”, Isidro describes how his Dad was a taco truck pioneer and about how he set himself apart from the rest of the taqueros of his time. Isidro’s Father’s idea to set a price point of $1.25 for a big taco was a brilliant idea from a marketing…
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Today we talk about the person who literally drove the truck! Isidro’s father – the person who Isidro considers the “Baddest Taquero” who roamed this earth. In this episode, Isidro tells us about why he gets emotional when talking about his dad as well as what his folks went through on the initial day of…
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Today we dive into some of the operations within the wheels of his parent’s taco truck and all the work that went into making it run smoothly. It’s not an easy task to run a taco truck and Isidro’s parents did it every day, 7 days a week. Hours of prep along with early mornings…
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I get asked often, “Why don’t you have your own truck? Do you do catering? Where is your truck now?” Almost as soon as people finish their questions, I think back to my childhood when my parents would literally stay up from dawn to dusk working their butts off just to earn a living and…
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