The vehicle in which Isidro and his family served up amazing food with a strong personal connection wasn’t just your normal truck. For that, we dedicate today’s episode to La Chiquita, the special taco truck. Isidro walks us through the truck and breaks down how they managed to cook and put out so much good…
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In today’s episode, we get an “inside-the-shell” look at Isidro’s family and how they founded, cultivated, and operated a successful taco truck business. Isidro’s Mom was the CEO of their family and used her resources and experiences of farm life as one of 17 children to create a fruitful business for the family. Before modern-day…
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We would wake up in the morning to help our parents with the truck, and while they went to sell food, we would go to school. In the afternoon after we got home from school and Mom and Dad got home, we would help clean the truck and get it ready for the next day….
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This episode features a first in the world of 10,000 TacosTM — our very first guest! We welcome David, visiting from Melbourne, Australia. David grew up in Scotland, where Mexican restaurants are few and far between and where their “Taco Tuesday” consists of a hard-shelled boxed taco and salsa out of a jar. David is…
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“Connie, can you make me a bean and cheese burrito?” “Do you have some of that special salsa?” “Could I have bacon, lettuce and tomato with mayo and avocado?” Mom always gave them what they wanted. My Mom was the cook on La Chiquita. The truck traveled to a certain place at a specific time…
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We switch it up a little in today’s episode, and take the spotlight off of tacos and take a stroll down memory lane. Back in the early 80s, Isidro and his siblings would get done with school and spend the rest of their afternoon helping their parents clean, stock, and maintain the family food truck….
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We begin by introducing LTS. LTS stands for “Little Taco Syndrome” or also known as “Little Man Syndrome” and the “Napoleon complex.” Isidro himself has dealt with being “vertically challenged” and was the object of teasing as an adolescent. With the help of the lessons learned from his family’s taco truck, he went from being…
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Our Taco Truck was a part of our family. A very important part! We spent so many hours there preparing and selling tacos, it was almost a second home. We called her La Chiquita. She was the inspiration behind my logo. Let me tell you about La Chiquita. She was about the size of a…
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When we catch a flight to take us across cities and continents, we just board the jet plane, strap ourselves in and enjoy the flight. Sometimes we look out and see our luggage being loaded. We’re curious about it, but most of us never bother to think about the nitty-gritty details for what it really…
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“Slow down! You are eating so fast!” If you have ever heard this statement before, this episode is for you. It’s easy to eat fast when you are preoccupied, rushed or just really into your food and can’t hold back the excitement of the beautiful taco before you. Or maybe you are like Isidro, who…
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