Isidro Salas’ Father. Photo taken in June, 1989
In this second part of “The Baddest Taquero”, Isidro describes how his Dad was a taco truck pioneer and about how he set himself apart from the rest of the taqueros of his time. Isidro’s Father’s idea to set a price point of $1.25 for a big taco was a brilliant idea from a marketing perspective! While others were offering a small taco, Isidro’s Father got customers to come in with a competitive price. Once they came in, they were hooked!
Isidro also mentions how his Dad corrected a potential mistake by listening. Even as a young boy, Isidro learned that respecting your customers means that you listen to them.
Taquote
Listening is like, when you’re having a taco and the salsa gets truly absorbed by the carne asada. And when that happens – you’ve heard what that taco is saying. It’s probably saying, “I’m really good!”
Reach out! Whether you have a spot to recommend, a taco story to tell or just want to say hi, your love and kind words are the salsa on our taco:
www.tenthousandtacos.com or www.10ktacos.com
A big thanks to Flobama for the theme music. Check out his EP “Flobama4Prez” available on all digital outlets today. The song was produced by Screech Beats. You can listen to more of his music on SoundCloud https://soundcloud.com/swollscreech
