entrepreneur

Taco Truck Exhaust

On today’s show, Isidro takes us back to the time his sister started driving. Recall in a previous episode – Trust the Tortilla -, he told us of a time when his sister would take the neighborhood kids to school in a car though she was too young to legally drive. In this episode, Isidro…

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Tacos Al Pardon

On today’s episode Isidro dives right into “Pardon” – in Spanish, it’s – yes, you guessed it…. Perdon. Perdon, in Spanish, is usually used to say, “Excuse me” or “Pardon me.” That’s not what Isidro is talking about. He’s referring to Forgiveness. The forgiveness that in many cultures is seen as weakness. It’s seen as…

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Tacos de Ganas

Today’s episode Isidro describes what he referred to his parents having a whole lot of “Ganas” – recall in the very first episode– which is popularly known today as GRIT. What is it? How do you know if you have it? Isidro gives us a few examples of what it is as well as a…

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The Baddest Taquero, Part Three

Today’s episode concludes this 3-part series on Isidro’s Dad, who became one of the “Baddest Taqueros” who roamed this earth. Isidro best describes why his Dad was a badass Taquero by telling us his father was always “GAME”. What does “GAME” mean? Well, it means being willing to do whatever it takes to get the…

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Mother Knows Best

In today’s episode, we get an “inside-the-shell” look at Isidro’s family and how they founded, cultivated, and operated a successful taco truck business. Isidro’s Mom was the CEO of their family and used her resources and experiences of farm life as one of 17 children to create a fruitful business for the family. Before modern-day…

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