I get asked often, “Why don’t you have your own truck? Do you do catering? Where is your truck now?” Almost as soon as people finish their questions, I think back to my childhood when my parents would literally stay up from dawn to dusk working their butts off just to earn a living and…
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The vehicle in which Isidro and his family served up amazing food with a strong personal connection wasn’t just your normal truck. For that, we dedicate today’s episode to La Chiquita, the special taco truck. Isidro walks us through the truck and breaks down how they managed to cook and put out so much good…
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In today’s episode, we get an “inside-the-shell” look at Isidro’s family and how they founded, cultivated, and operated a successful taco truck business. Isidro’s Mom was the CEO of their family and used her resources and experiences of farm life as one of 17 children to create a fruitful business for the family. Before modern-day…
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We would wake up in the morning to help our parents with the truck, and while they went to sell food, we would go to school. In the afternoon after we got home from school and Mom and Dad got home, we would help clean the truck and get it ready for the next day….
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