Pilot Light
In loving memory of my Father, Juan Salas 06-24-1936 to 05-12-2020 If you wish to help cover funeral expenses, you can contribute to: 10,000 TACOS Podcast Podcast Publish Date: May 16, 2020
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A Taquero’s Birthday Wish
Today is my father’s Birthday. He turns 83 today. Though we are very lucky to still have him in our lives, he suffers from a wide array of ailments. One of those ailments, or conditions, is dimentia. But today I’d like to ask all of our listeners for a favor. If you can record Happy…
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Choice Sauce
You ever come up to a taco truck and stare at the menu? And before long you just don’t know what to order because everything you see looks so freakin good! The power to choose the right one becomes very difficult. “The Paradox of Choice” the concept of “Why more is less” and how too…
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Tacos Al Pardon
On today’s episode Isidro dives right into “Pardon” – in Spanish, it’s – yes, you guessed it…. Perdon. Perdon, in Spanish, is usually used to say, “Excuse me” or “Pardon me.” That’s not what Isidro is talking about. He’s referring to Forgiveness. The forgiveness that in many cultures is seen as weakness. It’s seen as…
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The Baddest Taquero, Part Three
Today’s episode concludes this 3-part series on Isidro’s Dad, who became one of the “Baddest Taqueros” who roamed this earth. Isidro best describes why his Dad was a badass Taquero by telling us his father was always “GAME”. What does “GAME” mean? Well, it means being willing to do whatever it takes to get the…
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The Baddest Taquero, Part Two
In this second part of “The Baddest Taquero”, Isidro describes how his Dad was a taco truck pioneer and about how he set himself apart from the rest of the taqueros of his time. Isidro’s Father’s idea to set a price point of $1.25 for a big taco was a brilliant idea from a marketing…
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