With the ongoing and fast-changing COVID-19 pandemic, I’m shortening these episodes to take less of your time. This episode speaks to the questions we ask that serve us no real purpose. And it stems, for me, at least, from a time I’d been robbed while working in the taco truck. Questions that Waste Time What…
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Not that many people, at least in America, are familiar with this tender type of meat. Especially on a taco. Lengua translates to tongue. It’s beef tongue. I’m going to tell you a little bit about this meat. I’m also going to tell you a bit about how this meat and the many steps to…
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You ever come up to a taco truck and stare at the menu? And before long you just don’t know what to order because everything you see looks so freakin good! The power to choose the right one becomes very difficult. “The Paradox of Choice” the concept of “Why more is less” and how too…
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At some point or another, we’ve all had to face a bully. For my parents, that happened early on in their journey to break into the TACO TRUCK business. But first I tell you a bit about a recent trip I took to Southern California. A special trip to visit a few taquerias. But more…
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Have you ever dreamed of winning the lottery? Well, on this episode, I’m going to tell you of a time I was in a conversation with an ex-coworker where the subject was just that. Winning the lottery and my perspective of what it means to me to have won the lottery. To win the lottery…
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Today on this episode of 10,000 Tacos, Isidro concludes his story about how he got caught in a big lie and how not even the taco truck could have saved him from that embarrassment. His then partner was adamant about finding out why there were others telling her he was out in a limo instead…
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On today’s show, Isidro takes us back to the time his sister started driving. Recall in a previous episode – Trust the Tortilla -, he told us of a time when his sister would take the neighborhood kids to school in a car though she was too young to legally drive. In this episode, Isidro…
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Today’s episode concludes this 3-part series on Isidro’s Dad, who became one of the “Baddest Taqueros” who roamed this earth. Isidro best describes why his Dad was a badass Taquero by telling us his father was always “GAME”. What does “GAME” mean? Well, it means being willing to do whatever it takes to get the…
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Today we talk about the person who literally drove the truck! Isidro’s father – the person who Isidro considers the “Baddest Taquero” who roamed this earth. In this episode, Isidro tells us about why he gets emotional when talking about his dad as well as what his folks went through on the initial day of…
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In today’s episode, we get an “inside-the-shell” look at Isidro’s family and how they founded, cultivated, and operated a successful taco truck business. Isidro’s Mom was the CEO of their family and used her resources and experiences of farm life as one of 17 children to create a fruitful business for the family. Before modern-day…
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