Isidro Salas

The Baddest Taquero, Part Two

In this second part of “The Baddest Taquero”, Isidro describes how his Dad was a taco truck pioneer and about how he set himself apart from the rest of the taqueros of his time. Isidro’s Father’s idea to set a price point of $1.25 for a big taco was a brilliant idea from a marketing…

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After School Special

We switch it up a little in today’s episode, and take the spotlight off of tacos and take a stroll down memory lane. Back in the early 80s, Isidro and his siblings would get done with school and spend the rest of their afternoon helping their parents clean, stock, and maintain the family food truck….

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